An example of E-commerce success and its causes

The example of e-commerce success will be the Amazon.com which is an American electronic (e-commerce) company in Washington. It was found in 1994 by Jeff Bezos and opened for business in July, 1995. Currently it is America’s largest online retailer. Over the past 13 years, Bezon’s strategy has not changed. He says, customers want 3 things which is the best selection, the lowest prices, and the cheapest and most convenient delivery.

Amazon understands 4 essential elements which lead to success:

1.Loyalty

~Customer loyalty is critical success in Amazon because over 40% of their 1st time customers will reorder. The concept of winning the hearts, mind and souls of their customers by providing good services is the factors the lead to success.

2.Quality

~Anyone who has used Amazon service know that they can trust the service so the idea of moving happy customers into other areas of merchandise and services is not difficult to arrive.

3.Awareness

~Amazon.com has a strong awareness position as it has been around for so many years. So it is benefited from its brand name .Amazon.com not only do the standard online advertising but also on their affiliate program to spread their awareness to customers.

4.Exploration

~Amazon.com is very successful when dealing with online customers. They strongly encourages visitors to explore their website such as adding products to shopping cart, read product reviews and do price comparison without registering first.

The history and evolution of E-Commerce

What mean by E-Commerce? How much u all knows about it? Actually, E-Commerce is Electronic Commerce and it is one of the processes of buying, selling, or exchanging products, services and information via computer networks. It is a growing aspect of the business community and used widely by all the community nowadays. It helps to conduct business activities in an easier way as it is ubiquity where it can be used at anyway, anytime, and by anyone. Overall, E-Commerce will be more benefit to community if it can adapt privacy of their customers. Thus, it can provide individuals with more choices and add further depth to the economy.

In the late 1970, E-Commerce allowed business companies and organizations to send commercial documentation, exchange business information and do transaction by electronically. E-Commerce took approximately 4 years to develop the security protocols such as HTTP and DSL which allowed rapid access and a persistent connection to the internet to advance in popularity among the general public in 1994. When come in 2000, E-Commerce began refine by people as the process of purchasing of available goods and services by electronic payment services. These bring convenience to all the users. By the end of 2001, it had around $ 700 billion in transaction of the largest form of E-Commerce, Business-to-Business ( B2B ) model.

There are 5 most famous and largest Worldwide Internet retailers such as Amazon, Dell, Staples, Office Depot and Hewlett Packard are the most famous and largest Worldwide shared together. The most popular categories of products bought and sold in the World Wide Web are music, books, computers,office supplies and other consumer electronics.


Although e-commerce widely use by all the consumers but they still hesitant to use online business because it still have limited guarantees about the privacy of their information and it still have the space to improve the world of business.