The example of e-commerce success will be the Amazon.com which is an American electronic (e-commerce) company in Washington. It was found in 1994 by Jeff Bezos and opened for business in July, 1995. Currently it is America’s largest online retailer. Over the past 13 years, Bezon’s strategy has not changed. He says, customers want 3 things which is the best selection, the lowest prices, and the cheapest and most convenient delivery.
Amazon understands 4 essential elements which lead to success:
1.Loyalty
~Customer loyalty is critical success in Amazon because over 40% of their 1st time customers will reorder. The concept of winning the hearts, mind and souls of their customers by providing good services is the factors the lead to success.
2.Quality
~Anyone who has used Amazon service know that they can trust the service so the idea of moving happy customers into other areas of merchandise and services is not difficult to arrive.
3.Awareness
~Amazon.com has a strong awareness position as it has been around for so many years. So it is benefited from its brand name .Amazon.com not only do the standard online advertising but also on their affiliate program to spread their awareness to customers.
4.Exploration
~Amazon.com is very successful when dealing with online customers. They strongly encourages visitors to explore their website such as adding products to shopping cart, read product reviews and do price comparison without registering first.
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